Jumbo & Smurfit Kappa - 1, 2, 3, that’s how you do it!

For some time now, Jumbo has had a successful formula with their ‘house menu’. Easy to compile and available for purchase based on your needs (1, 2 or 3 courses). All ingredients are fresh and contain many vitamins, and a great deal of variety is possible.

Smurfit Kappa Zedek makes paradise from cardboard

During the ‘Deventer on Stilts’ event, Smurfit Kappa Zedek demonstrated the creative side of cardboard. The company invited its customers for an afternoon with the theme ‘The power of expression’.

Smurfit Kappa Zedek: an award-winning company!

A floor display developed in the studio of Smurfit Kappa Zedek Münster has been awarded one of the most prestigious POS prizes in the industry.

FSC quality mark

Late last year the time had come: the awarding of the highly coveted FSC Certificate.

News from the studio

Smurfit Kappa Zedek is known as a leading company with regard to innovative display and packaging developments.

The creative design of the displays in shops in particular is the first thing that the consumer notices. The average consumer is not interested in how that display is set up, but our customers (meaning you!), are very interested!

This, as well, is an area in which the studio workers of SK Zedek are highly talented and in which they constantly develop themselves. And they do so successfully! No doubt you are all familiar with our ‘Sirocco’ display, which is unlike any display of its kind. In just a few seconds, the display is assembled and ready to be stocked.

We recently offered one of our largest customers a six-sided display that could be set up in seconds. While the idea was very attractive, the customer wanted a cheaper, four-sided model. Quote from our designer Hugh Bakker: “The basic principle for me was a four-sided bin that can be set up quickly. Unfortunately, that construction was not sturdy enough. I therefore reversed this principle, so that the trays are mounted to the casing on all sides and the structure can be set up even more quickly. We also chose to use C++ to keep the casing strong -- each shelf can hold 15 kg on a floor space measuring 40 x 40 cm.”

The customer was extremely pleased with the design, and as you read this, the production of this display is in full swing!

As you can see in the figure above, this display can be used perfectly for upcoming ‘theme moments’, such as next Father’s Day!

The display can be set up in just a few seconds, ready to surprise and delight your target group.