Smurfit Kappa Zedek makes paradise from cardboard

During the ‘Deventer on Stilts’ event, Smurfit Kappa Zedek demonstrated the creative side of cardboard. The company invited its customers for an afternoon with the theme ‘The power of expression’.

Smurfit Kappa Zedek: an award-winning company!

A floor display developed in the studio of Smurfit Kappa Zedek Münster has been awarded one of the most prestigious POS prizes in the industry.

News from the studio

Smurfit Kappa Zedek is known as a leading company with regard to innovative display and packaging developments.

FSC quality mark

Late last year the time had come: the awarding of the highly coveted FSC Certificate.

Jumbo & Smurfit Kappa - 1, 2, 3, that’s how you do it!

For some time now, Jumbo has had a successful formula with their ‘house menu’. Easy to compile and available for purchase based on your needs (1, 2 or 3 courses). All ingredients are fresh and contain many vitamins, and a great deal of variety is possible.
Of course ultimately what is most important is the content of these pre-packaged meals. But a tastefully presented packaging influences the purchasing decision to a significant degree. And that is precisely what is so great about the successful cooperation between Jumbo and Smurfit Kappa Zedek.

At first you might think, “Come on, what kind of influence can a little cardboard carton have?” Nevertheless, a great deal of thought has gone into that carton! When you see the meals lying on the store shelf with an eye-catching, attractive packaging (see photos), that comes across to consumers, unconsciously or otherwise, as small presents!
You are treating yourself to a ‘celebratory dinner’ at an affordable price. Using this method of presentation, you increase the value of your product.
The investment is minimal and the revenues are optimal. Jumbo distinguishes itself with these meals presented in this manner into an A quality with respect to other ready-to-eat microwave/oven meals.